MUSEUM OF DEATH - REBRAND
This is a fictional rebrand of the Museum of Death in New Orleans. I wanted this brand to evoke a
sense of grunge and mystery. For the logo, I used a falling feather as a symbol of something that
once existed in one form and now exists in another. I paired it with a blackletter typeface to give
it an aged yet significant feel. The thicks and thins of the letterforms complemented the "strokes"
of the feather.
The ticket was my favorite piece of collateral to design. The idea is that it not only grants entry
but also serves as a keepsake for guests visiting the museum. Upon entering, guests should feel as
if they have crossed over from the land of the living to the land of the dead. The tickets are
designed to resemble cadaver toe tags, which are used in morgues to identify deceased bodies.
The museum branding extends to the gift shop. I designed merchandise that guests could purchase to
commemorate their visit. The most notable item, in my opinion, is the death certificate postcards. I
plan to expand this series in the future to showcase various unusual deaths of famous figures.
This project was a valuable experience that helped me understand different ways to apply a brand. It
was enriching to design a brand that works effectively in both large formats for signage and small
formats for merchandise tags while still maintaining cohesiveness.
